域上和美集团域上和美集团
新闻中心 新闻中心

The Integration of Cultural & Tourism Industries Gives Birth to a New Symbol of Dongpo Culture | Liu Youhong, Chief of Meishan Municipal Bureau of Culture, Radio, TV, Film, Press, Publication and Tourism, Visited Usunhome for Further Cooperation

发布时间:2019-02-22发布者:

On February 22, a group of senior officials visited Usunhome. It was led by Liu Youhong, Chief of Meishan Municipal Bureau of Culture, Radio, TV, Film, Press, Publication and Tourism and Secretary of the Bureau’s CPC Leadership Group. They discussed in detail with Usunhome how they can work with and complement each other to produce a Dongpo-themed play in Meishan, the hometown of Dongpo (aka Su Shi, a famous Chinese writer, poet and statesman of the Song dynasty). 

 

座谈会现场.jpg


Senior management from Usunhome said that as a top-notch company in China’s cultural industries, Usunhome always follows the “combine asset-heavy and asset-light business models and fuse different fields” development strategy. The hometown of Dongpo is rich in culture and has an active cultural life. Usunhome has been doing in-depth research in preparation for the two parties’ cooperation on this heavyweight project in Meishan.

 

眉山市文广旅局党组书记、局长刘友洪.jpg


Liu Youhong spoke highly of Usunhome’s great passion for culture and its strategy to get a single project making multiple positive impacts. Apart from Dongpo culture, Meishan has many other cultural and tourism resources. He hoped that with a globalized world, China’s reality and Meishan’s characteristics in mind, the two parties would produce the Dongpo-themed play by working out the right way to cooperate and taking a market-oriented approach so that it would emerge as a whole new symbol of Dongpo culture and trigger the exponential growth of Meishan’s integrating cultural and tourism industries.