发布时间：2019-11-14发布者：
On Nov, 14th, World Tourism and Travel Council (WTTC) held the 3rd Asian Leaders Forum in Shanghai in a bid to find solutions to important issues in Asia's tourism sector. As a WTTC member, Usunhome Group was invited to attend the event. Its chairman Mr. Qiu Wei was on the panel session "Best Practices in Cultural Tourism".
Mr. Qiu Wei primarily took the large-scale epic drama Princess Wencheng as an example to illustrate Usunhome's practice of revitalizing an area through development of a cultural tourism project. He also shared practical experience gained from Princess Jincheng and Stolen Heart and his thoughts on the implementation of "Belt and Road" overseas projects, and talked about the ongoing large-scale epic drama The Forbidden City. According to Mr. Qiu, quality cultural tourism projects are not just about good market performance. Rather, they should strive for harmony between economic return and social impact, shoulder their responsibilities, contribute to local intangible cultural heritage preservation and help locals start their own businesses, get employed and increase their incomes to stay out of poverty.
Mr. Qiu Wei also mentioned that the Chinese government, people and enterprises all had great confidence in the Chinese culture. They place enormous importance on the integrated development of culture and tourism. The state has introduced a series of related policies and measures. A case in point is the establishment of Ministry of Culture and Tourism to boost the growth of companies in this field. As cultural tourism has been elevated to a national development strategy, this industry has entered into a new era, which has in turn given fresh impetus to companies like Usunhome.
Usunhome strives to "pass on cultural treasures through cultural industries and show confidence through good market performance" and to "develop a project representative of a place". Originally from Chengdu, Usunhome has been expanding its presence all over, shifting from "digging deep at its base" to "going global". The group and its companies will continue to tap into distinctive local cultural elements, develop intellectual properties that meet demand, work out new ways to produce and present cultural content and create internationally trendy consumption contexts so as to deliver classic cultural products.
