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Joint Effort to Boost Integrated Tourism | Usunhome Delegation Researched into Ganzi’s Resources to Upgrade its Cultural and Tourism Industries

发布时间:2019-05-23发布者:

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From 13th to 19th May, a Usunhome delegation headed by Qiu Wei, Chairman of Usunhome Group and of Usunhome Cultural Tourism, travelled to Kangding City, Daocheng County, Danba County and other significant places in Ganzi Tibetan Autonomous Prefecture to research into their cultural and tourism resources. On 19th May, the delegation was also invited to attend the opening ceremony of Ganzi Mountain Tourism Festival. Liu Chengming (Secretary of Ganzi Prefecture-level CPC Committee) and Xiao Youcai (Deputy Secretary of Ganzi Prefecture-level CPC Committee and Chief of Ganzi Prefecture-level People’s Government) received and held a meeting with Usunhome delegation.   


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From the research, Chairman Qiu Wei learned that Ganzi boasts world-famous first-class cultural and tourism resources, of which he spoke highly at the meeting. Ganzi government puts emphasis on and takes a down-to-earth approach to cultural and tourism industries to help its Tibetan areas fight poverty and foster ethnic unity. For this, Mr. Qiu also expressed his admiration. As one of the few companies whose lines of business form self-sustaining chains in cultural, creative and tourism industries, Usunhome is strong on creating cultural and tourism projects and has gained a wealth of first-hand experience in their operation. Mr. Qiu said that Usunhome hoped to cooperate fully with Ganzi to help upgrade its cultural and tourism industries.


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Xiao Youcai praised Usunhome’s pragmatism. He thought it necessary that Ganzi should create an image that well matches its world-class tourism resources. He hoped that Usunhome’s first-rate team would carry out first-rate projects in Ganzi so that the prefecture would emerge as a pacesetter of Sichuan’s tourism sector, with a competitive brand image.

 

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Liu Chengming remains very impressed by Usunhome’s successful market-oriented operation of  the world-famous large-scale Tibetan culture epic show "Princess Wencheng", the large-scale epic drama "the Forbidden City", the world’s largest immersive play Stolen Heart and other quality cultural and tourism projects. They speak volumes for Usunhome’s competence and experience in this field. He thought that Usunhome delegation had made a very accurate analysis of both the advantages and disadvantages of the cultural and tourism industries in Ganzi. The prefecture would like to work closely with Usunhome while implementing fully the guidelines from the lately held Sichuan Cultural and Tourism Industries Development Meeting. At this crucial stage when Ganzi is pushing ahead with its development of integrated tourism, it would join hands with Usunhome to boost its cultural and tourism industries, with planning as the engine, market the compass, tourists the heart of business, culture the soul, brand image the guarantee, and profits the bond.