Usunhome Cultural Tourism Co., Ltd. (“Usunhome Cultural Tourism” for short) is a project creator in China’s cultural and tourism industries. Taking culture as the soul, tourism the mode and creativity the lifeblood, it adheres to the principle that “content is king”. It has set examples for the industries with professional services and quality projects, qualifying as a pioneer in China’s cultural, creative and tourism industries.

 

An affiliate to Usunhome Group, Usunhome Cultural Tourism dedicates itself to making every link in the chains of cultural and tourism industries work in synergy. Its businesses cover a complete set of services including conceptualization, business forms planing, IP research & development, performance arts production, quality control, operation, management, branding and creative cultural products development. The company applies internationally advanced concepts to its presentation of Chinese culture, leading the field in innovative project development. In recent years, it has produced and run in Tibet the large-scale Tibetan culture epic drama “Princess Wencheng” and the play “Princess Jincheng”. In Sichuan Province, Usunhome Cultural Tourism has produced the world-class large-scale immersive play “Stolen Heart” and is working on quite a few performing art projects: the play “Heroes of the Three Kingdoms” at Wuhou Shrine • Jinli, the play “The Tibet Code” in Yading, Daocheng County and a show at Qiongdu Theatre in Xichang•Jianchang Ancient Town. In Beijing, the company is working with the Palace Museum on the large-scale epic drama “The Forbidden City” at the Forbidden City’s 600th anniversary celebrations. It also provides creative, innovative and customized cultural and tourism planning services, taking a market-oriented approach and delving into the cultural essence of cultural and tourism resources. It has offered a wide range of services to many large cultural and tourism projects in close partnership with CPC committees, governments, managing entities of scenic areas and well-known domestic and foreign enterprises.

 

Usunlife Space, a cultural and creative brand created by Usunhome Cultural Tourism, has developed more than two thousand types of products. The brand has been a frequent winner of national, provincial and municipal awards for creative tourism products, and has integrated online and offline marketing channels.

 

For its outstanding achievements, Usunhome Cultural Tourism has been highly recognized by the public and the market. Economic Daily and Guangming Daily, under the supervision of the Central Publicity Department, jointly nominated it in both 2018 and 2019 for the honor “China's Top 30 Cultural Enterprises”. Other honors and awards include “Jinpu Award • Leading Brand in Cultural, Creative & Tourism Industries at China Brand Festival 2018” and “Innovative Cultural Enterprise”. Mr. Qiu Wei, Chairman of Usunhome Cultural Tourism Co., Ltd., has been granted multiple  accolades: “Top 10 Annual Figures in China's Cultural Industries”, “Top 10 Innovative Figures in China's Cultural Industries”, “Sichuan’s 100 Outstanding Private Entrepreneurs on the 40th Anniversary of Reform and Opening up”, “Sichuan’s Outstanding Builders for Socialism with Chinese Characteristics”, Sichuan “Golden Panda” Award for Excellent Individual and “Leading Builder for Sichuanese Culture”, to name but a few. Mr. Qiu Wei is also member of Executive Committee of All-China Federation of Industry and Commerce, member of Tibet Autonomous Region’s CPPCC Committee, member of Sichuan Provincial CPPCC Committee, Honorary Chairman of Sichuan Cultural Industries’ Chamber of Commerce and Vice-Chairman of Sichuan Provincial Federation of Industry and Commerce (Sichuan Provincial Chamber of Commerce).